Shooting the ALDO “The Other Bag” Campaign

Shooting the ALDO “The Other Bag” Campaign

Shooting the photos for ALDO’s “The Other Bag” campaign was a blast.  The pictures turned out amazing, but there was so much happening behind the scenes to make it all happen.  Being in front of the camera is not something I do often.  I am used to styling the model(s) and being one of the ones behind the scenes to create the overall look.  After shooting for two full days, I have a new appreciation for models.  It’s hard work!

Enjoy scrolling through the final photos.  Make sure to scroll to the bottom to check out behind-the-scene shots.

Getting some great shots with the beautiful afternoon light

We decided to highlight the modern Californian lifestyle of the woman on the move for this shoot.  Santa Monica was chosen and proved to be the perfect location.  There was so much that had to be done before we even started the shoot.  Permits had to be obtained so we could shoot all over the city, clothes and accessories pulled and the fridge stocked full of Diet Coke!

We had an amazing backdrop at the Shangri-La Hotel in Santa Monica.

We consumed at least six cheese plates during our shoot.

We got some great shots around Shangri-la’s pool.  Loving the ALDO Rise shoes.

Checking emails and keeping warm in between shots.

As with any shoot, there was a lot of standing around, adjusting the lighting, changing outfits and consuming vast amounts of caffeine.

We even made it to the airport for this shoot

Look at the gorgeous LA backdrop

BEHIND THE SCENES

This is what was happening behind the camera

SO…WHAT’S IN YOUR OTHER BAG?

I want to know what’s in your bag.  Leave a comment here or post a picture to my Facebook or Twitter.  Make sure to use the #TOBbyALDO hashtag.

I just got to Austin for SXSW, so make sure to follow me on Twitter or Instagram to see the adventures of my Other Bag this week.

Photographed by: Gianluca Bertone

All tote bags and were given to me to use for this campaign by ALDO. While I have been compensated to be apart of this campaign all thoughts and views are mine.